Not necessary, Thnx.
Well, you can call your "consumers" "orani" (as a plural from latin-like word "oranus"), and explain it with a reference to Pelevin's book in an epigraph. It is concidered to be a literary classic here. Overall it would be a kind of intellectual postmodern play. If this kind of play is acceptable in your script and web series or not depends on its expected style.
Here
Economics is the name of a pseudo-science that deals with the illusory relations between subjects <...> as they are involved in the hallucinatory process of their imaginary enrichment.<...> it is called simply ORANUS (which translates <...> as ‘moutharse’). <...> each individual, when regarded as an economic entity -possesses a kind of social membrane that allows money (which plays the role of blood and lymph in the organism of oranus) to pass into and out of the cell. From the point of view of economics, the function of each of these cells is to absorb as much money as possible through this membrane and to release as little as possible back through it.
etc.



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