For those who don't know, "compare the meerkat" is a series of adverts shown in the UK (and possibly elsewhere?) which features a talking meerkat called "Aleksandr Orlov".
The latest one introduces the home of the meerkats, "Meerkovo" which is suffering economically due to misdirected traffic from comparethemarket.com...
...notice anything strange at around 0:08 in the video?
Here's a hint:
Google Translate
Could be an in-joke, but I think more likely they couldn't be bothered to hire a proper translator