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Supply chains encompass the companies and the business activities
needed to design, make, deliver, and use a product or service.
Businesses depend on their supply chains to provide them with
what they need to survive and thrive. Every business fits into one or
more supply chains and has a role to play in each of them.
The pace of change and the uncertainty about how markets will
evolve has made it increasingly important for companies to be aware of
the supply chains they participate in and to understand the roles that
they play. Those companies that learn how to build and participate in
strong supply chains will have a substantial competitive advantage in
their markets.