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Yeah, it's a highly specialized gematria (http://www.blackalchemy.net/gematria/article.php). The traditional cabalistic gematria, AFAIK, is based on a different alphabet. :)

Nah, that was probably just a message from a search bot. *)

PS. (Запускаю утку собственного производства.) Did you know that "The Big Brother" and "The Microsoft Robot" both have the same...