In the video, which appears to have been shot in the winter in the suburbs of a Russian city, a 15-year-old boy has been lured to a meeting place by the fictional online persona "Uncle Dima." However, once he is there he is met by a gang of young men and women. These young men and women apparently created a fake "Uncle Dima" account on VK, a Russian social network similar to Facebook, to lure the young boy to the meeting place.
They imply — though it is difficult to trust them — that the boy was planning to have some kind of sexual conduct with "Uncle Dima" in return for the money to buy a laptop.
Clearly under duress, the 15-year-old is then forced to "confess" to being a homosexual. He is forced to reveal his full name, the school he goes to, his parents' names, home address, etc.
Perhaps what is most remarkable about the video is that the gang that attacks the boy clearly feels proud of their actions. A number appear clearly in the video, and while one does wear a mask at one point, this may be more for intimidation. At another point an older lady comes into the frame, and she commends the gang for their actions, and tells the boy to be ashamed of himself.