And it’s because they're focusing on those weird things instead of how to create value.

And so, it’s a simple formula “the more money you want the more value you have to create”.

And so, it's simple, but that doesn't mean it's easy, and focus - it's such a subtle thing, where you get pulled off of focus all the time; your girlfriend says something to you; you're spendin' all day lookin' at your text messages, reanalyzing it, readin' it over and over again; you go check Facebook, all (of) the sudden, you're on Facebook, social media, for 2, 3 hours; and all these things pull you away from saying, "Hold on. How can I create more value for a specific customer? How can I learn specific skill sets to create more value? How can I market myself differently, for my employer, for my potential employer. You just gotta hammer that home, and really put the attention there.




All of the sudden = all of a sudden = вдруг, внезапно
Люди сокращают фразу в речи на:
all the sudden
al-l-th-sudden

Можно слышать, что он произносит "of" (o'), как будто, типа, слово - внутри прошлого слова.

to hammer home - вдолбить