КЗЕРТОК is a supposedly Russian hockey player who's been in a certain Gatorade commercial lately. Here it is

http://firstinthirst.typepad.com/darren ... _cros.html

You can actually see the name КЗЕРТОК on the back of the guy's red jersey (number 11). I don't know how they come up with this stuff. Is it an ingenious variation of ТРЕТьЯК?

Do I qualify now?