I'm curious what intense promotion of the "values" just about everywhere and by everyone are you referring to you? (I've lived my whole life in the USA). I've never watched Dr. Phil - nor do I ever intend too!
I guess he mean how everyone is always trying to tell you how to live your life. I used to watch Jerry Springer when I was like 11 and even after naked midget fights at the end of the show Jerry would always have a "final thought" where he would reflect on the "values" and "lessons" learned during that show.

I guess basically he was saying they aren't conveying real values, or that they don't pertain to everyone. But correct me if I'm wrong.