Originally Posted by iCake Short [o] in box is how Brits pronounce them. Americans go with a strong [a:] or a strong [o:] as far as I know. Compare American pronunciation with British one here Listen to "box" pronunciation here at the most famous American dictionary And here there are some regional variations. Seems there is a "Great lakes vowel shift" happening. Things like "block' are sounding more like 'black'!. Chicago etc.
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