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Остап Бендер says this in movie Twelve Chairs, to wife of Никифор Ляпис-Трубецкой, 'Either you stand or he sits' pretending he is some official, to get the chair.

In line with what it-ogo has said about the words having several meanings, to get suitable colloquial translation, you have to get the word that has the central meaning you want.

'To introduce' in...