It is similar to the dress code, and it is implied that "your face" communicates as much of a social message as your clothes (if not more), hence the name. It also sounds "more upscale" in English.
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It is similar to the dress code, and it is implied that "your face" communicates as much of a social message as your clothes (if not more), hence the name. It also sounds "more upscale" in English.
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