Who didn't see that torch? It was a huge speculation about it on the Russian TV, that it was developed by a rocket science institute (literally), and it is almost impossible to take its fire out. Although it happened to be actually quite possible, it's very impressive that the torch was taken to so many Russian cities, the bottom of the lake of Baikal (the deepest lake in the world), the North Pole and even the outer space. Needless to say, it is quite a promotion
Soon it will come to Samara, the city I currently reside in and I'm definitely going to see it live.