During the first thirty-five years of the twentieth century, the
publishing houses of America printed more than a fifth of a million
different books. Most of them were deadly dull, and many were
financial failures. "Many," did I say? The president of one of the
largest publishing houses in the world confessed to me that his
company, after seventy-five years of publishing experience, still lost
money on seven out of every eight books it published.
Why, then, did I have the temerity to write another book? And, after
I had written it, why should you bother to read it?
Fair questions, both; and I'll try to answer them.