On american tv at least (i dont know what that means) they always referred to donetsk as "Gritty". I didnt really understand what that means, and thats the only word they used.
All the people i know from ukraine are from donetsk, and besides from being suprisingly christian, they dont seem 'gritty' or whatevr you'd think that means.
I think maybe the name comes from talking russian with a ukrainian accent?