The company has the power to:

...

3.2.13 To promote any other company for the purpose of acquiring the whole or any part of the business or property or undertaking or any of the liabilities of the Company, or of undertaking any business or operations which may appear likely to assist or benefit the Company or to enhance the value of any property or business of the Company, and to place or guarantee the placing of, underwrite, subscribe for, or otherwise acquire all or any part of the shares or securities of any such company as aforesaid.


I don't quite understand what 'to promote' means here.
Is it:
a) to found (establish) a new company
b) to advertise (and undertake similar activities) in order to improve or strengthen its positions on the market.

The both of the meanings doesn't fit with 'acquiring the whole or any part of the business or property' which can be done only with a rival company.