О чём может идти речь в выделенном фрагменте:
* Gain a full understanding of customer issues
* Identify, create or confirm areas for discussion
* Reinforce commercial argument of your proposition
* Agree you and your customer’s shopping lists
* Identify gap: Your situation is X / My situation is Y
* Check everything is on the table - GET IT ALL OUT!
* Give nothing away. DO NOT REACT TO INDIVIDUAL REQUESTS!
* Manage expectations
Agreement to proceed:
This is a short statement that explains that you may be able to see a ‘way through’ some of the issues and if so, are we close to an agreement