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Hello everyone!
I really need help! I'm writing my term paper on the following topic: Metaphor and Metonymy in Advertisements.Problems of translation from English into Russian.
It goes without saying I do know lots of examples in Russian but I have NO english channels ((( And I badly need as much examples as possible. So if anyone knows english advertisements with mataphor/metonymy in it, I'll appreciate your help!!
One example of an advert: "Kellogs - the sunshine breakfast"
see http://www.buzzin.net/english/metaphor.htm for very clear examples of metaphors.
Here's a link to a 2005 paper written in English that compares ads in Swedish and English magazines and discusses metaphor and metonymy: http://epubl.ltu.se/1402-1552/2006/080/ ... 080-SE.pdf
Here's a link which claims to have the latest tv ads in the UK: http://www.thinkbox.tv/?gclid=CPPOi7rD8 ... ggodfGNeyA
Here's a link which claims to have the best ever tv ads in the US: http://www.bestadsever.com/2008/01/mons ... onday.html
Thank you all, guys!
I just knew there would be such a problem I should have meant this obstacke before.
The problem is my term paper is based on the problem of translation, so I do need so to say international advertisements :|
For example "Kellogs - the sunshine breakfast" really has a metaphor but we do not advertise this product in Russia so I cannot compare the way of its translation. That's why I've found so few examples. Like "Toyota - Drive Your Dreams. – Тойота – управляй мечтой" here we translate metaphor as metaphor and here "Skittles...taste the rainbow (Skittles) – Скиттлс, не кисни, на радуге зависни" it's a kind of rhyme more than metaphor in Russian and pure metaphor in English. So I have a classification of the way english ad-metaphor is transfered into russian.
But this lack of examples is gonna kill me.... :(
To find specifically international adverts try products like cars and petrol.... I found:
ESSO: "Put a tiger in your tank"
Exxon: "We're changing our name, but not our stripes"
I don't know if this advert is in Russian as well, but maybe something similar is.
I found some other points about global advertising. Perhaps it is no coincidence that you cannot find many examples.
This topic interested me a lot and I read this:
1) "Translating advertising copy is like painting the tip of an iceburg. What you see are the words, but there is a lot behind the words that must be understood to transfer advertising from one culture to another....... people categorize the world in different ways. "
Quoted from:
www.mariekedemooij.com/articles/demooij ... slator.pdf
Надо просто тупо сесть перед экраном и целый день щёлкать по каналам, записывая слоганы. Чем не метод? :)
2 Mandy: Yeah it's really the truth!! but I just have to get my term paper done
2Rtyom: ПРоблема в том, что у меня нет НИ ОДНОГО канала, на английском языке!! Мне просто не с чем сравнивать! А все, что я нахожу в инете не имеет аналогов в нашей рекламной индустрии!