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Thread: Russia has World’s Most Engaged Social Networking Audience

  1. #1
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    Russia has World’s Most Engaged Social Networking Audience

    http://www.comscore.com/layout/set/popu ... g_Audience
    The study found Russia to have the world’s most engaged social networking audience, with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month.
    The Russian social networking audience had the highest engagement among the 40 individual countries reported by comScore, with an average of 6.6 hours and 1,307 pages consumed per visitor. Brazil ranked close behind at 6.3 hours, followed by Canada (5.6 hours), Puerto Rico (5.3 hours) and Spain (5.3 hours).
    “Social networking has become a popular online pastime not only in mature Internet markets like North America, but also in developing, high-growth Internet markets such as Russia,” said Mike Read, SVP & managing director, comScore Europe. “In a country as geographically large as Russia, social networking represents a way of connecting people from one corner of the country to the other. The highly engaged behavior of social networkers in Russia offers significant opportunity for marketers and advertisers seeking to reach these audiences.”
    Of the 31.9 million people who accessed the Internet in Russia in April, 18.9 million visited at least one social networking site, representing a reach of 59 percent of the total online population. The most popular of these sites was Russian-based Vkontakte.ru with 14.3 million visitors, followed by Odnoklassniki.ru (7.8 million visitors), Mail.ru – My World (6.3 million visitors) and Fotostrana.ru (1.6 million visitors). Facebook.com attracted 616,000 Russian visitors, up 277 percent versus year ago.

  2. #2
    Hanna
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    Re: Russia has World’s Most Engaged Social Networking Audience

    Vkontakte.ru with 14.3 million visitors
    Odnoklassniki.ru (7.8 million visitors),
    Mail.ru – My World (6.3 million visitors) and
    Fotostrana.ru (1.6 million visitors).
    Facebook.com attracted 616,000 Russian visitors, up 277 percent versus year ago.
    Wow the stats are incredible! Everybody in Europe forgets how darn big Russia is, in every way.... I would never have thought there were so many networking users!

    What about LiveJournal?

    So which ones are people here using?
    What are the reputations of these sites? (teenagers vs real adults, intellectual, artistic, political, lightweight etc... )

    Another thing I just realised: There are probably lots of Russian speakers on the forum who live in other countries; Ukraine, Belarus etc.
    What do they use? Same sites or different?

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    LiveJournal

    Quote Originally Posted by Johanna
    What about LiveJournal?
    LiveJournal is the most popular blog service in Runet according to Яндекс.Блоги rating.

    Quote Originally Posted by Johanna
    There are probably lots of Russian speakers on the forum who live in other countries; Ukraine, Belarus etc.
    What do they use? Same sites or different?
    Most surely the same.

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