Same as Russian media regularly reports about people in Kiev who are unhappy about the current regime, and there seems to be plenty.
If you are against something, you only report about it if you can find people who criticize it. Propaganda 101.
If to be honest, I can't recall that the Russian media reported that all people in Kiev are unhappy about the current regime. Russian propaganda machine works with our emotions, plays on our stereotypes, tries to inspire us, but it doesn't misrepresent facts.

The implied suggestion is: If they could invade Crimea, they could invade anywhere! Tallinn or Helsinki could be next! Anyone could be next! This argument is used in Sweden Finland at the moment, to try to steer public opinion towards supporting NATO membership. A lot of younger people, uneducated people etc just take it at face value and are now genuinely scared of Russia.
It's so strange to hear. Where is logic, at the hollydays? What did russians "forgot" in Tallinn or Helsinki?

There is one clip in the Internet about russian view of information war. I don't like work of the autors, but this clip is cool. It has two versions:
* for russians: https://www.youtube.com/watch?v=JLes...ion_1457752363
* for english speakers: https://www.youtube.com/watch?v=cHfB...ion_2452199241.
Versions are same, only their endings are different.