Russians have an extremely different sense of humor in comparison with other Europeans.
This for me sounds like an oskarplenie.
What it wants to say? On the one hand I am the idiot working and on the other hand the rich are having holidays drinking cocktails without worries in Malvides?
Immediately when I saw the picture the first idea that came to my mind was: "F.ck those who relax in that place!"
What the Russians thought?