The same was against Iraq in 1990-91 and in 2002-2003, against Serbs during the whole decade from 1991 to 1999 and in many other cases. Unfortunately, it's a norm, not an exception. The goal of media is not to inform the people, but to change their mind in a necessary way.
Russia is not completely impartial. It sells weapon to the Syrian government and it blocks all the resolutions against Syria in the UN. The media cover of the events is rather pregovernmental too.Kudos to Russia for staying impartial and not jumping on the propaganda bandwagon.