So I don't believe that Russian media can get away with bullshitting on any large scale, even if they wanted to.
It is more about shifting accents and filtering.
For example dozen of "activist" people went for 10 meters with couple of transparants. Media reports "huge protest actions takes place in ...". I saw this kind of bullshit in both of pro-russian and anti-russian media. And so on.

..."troll factories"...
Often it is personal initiative. I acted in such manner in Guardian comments ~1 year ago. Why? Beacause I saw lies like above there. Now I just tired of political holywars. Trying not to waste time.