Quote Originally Posted by Lampada View Post
Уже here means that a decision was already made. It is a certain thing.
I'd say уже means that something is about to happen very soon, no need to wait for long.

Not knowing English I believe that I've found the correct translation. Look at this:
iPhone 6s Release Date: International launch might be set for Oct. 2 | BGR
This "the new phones will arrive as soon as October 2nd in the Netherlands" sounds to me as "уже 2 октября..."