I think that's been creeping up since WW2 after which no trick was dirty enough in the fight against communism.
Then after the Cold War the US came out as some kind of "moral" winner (undeserved, I can see, now + 'the victor writes the history' hence thousands of books and documentaries blackpainting ever aspect of the USSR).
The US became convinced that anything it said or did was moral.... Only problem, the US government was and is a puppet of big business and the super rich! Everything it did was driven by the interests of those two groups.
Another thing that happened in the 1990s was the commercialisation of media across Europe and other places. So everyone could be told the American version of world events without any challenge. It started in the first Iraq war and it's escalated ever since. Before that the actions of the USA were critically challenged in European press - but this is now reserved for Russia while the US gets a free pass.
China isn't interested in going up against the USA and Russia has checked out and cares only about its on geopolitical area. EU isn't capable or interested, meaning free reign of terror for the USA. Nothing is outrageous enough, murdering or spying on completely innocent citizens of other countries just the beginning.
Yes - you are right that it is rogue.