My older daughter asked me a couple of days ago if I had ever heard about or of Kony, and I had not. She dropped it and then she mention it again yesterday, saying it was all her friends were talking about. Today, it was on the major news outlets like NBC and CNN. It seems it is a cause that her generation can get behind and quickly wants to do something about it and the filmmaker has made it very easy to do. Unlike the 99%ers, Invisible Children made it simple. They made a clear emotional message, and way to help. It has all been done using their language, the Internet. Facebook, Twitter, YouTube and so on. It is a language they understand and in less than 3 days, the 30 minute film has had almost 37 MILLION views on YouTube.
Just a sample of articles from around the world (ever RT):
'Stop Kony' video goes viral, puts spotlight on Ugandan warlord – This Just In - CNN.com Blogs
Kony 2012: what's the real story? | Politics | guardian.co.uk
Michael Deibert: The Problem With Invisible Children's "Kony 2012"
What is KONY 2012? Inside the campaign that stopped the world | News.com.au
Kony 2012: Viral video for the misinformed? — RT