"Cat Diaries: The First Ever Movie Filmed by Cats!" Inspired by our Repurrters, we created this amazing film to document the magical world of cats.
In August 2010, Friskies selected 25 cats to participate in a feline focus group to provide greater insight into a cat's magical world. The selected cats, affectionately dubbed "The RePURRters", wore specially-designed portable video cameras around their necks to capture daily footage for five days. Purina animal behaviorist, Dr. Jill Villarreal, analyzed the footage to draw conclusions as to the daily adventures of cats. The findings are now presented in the second edition of The Scratchington Post. For this project, Friskies selected cats that were playful and adventurous – personifying the Friskies brand. A good representation of both male and female cats, as well as various living arrangements, such as whether cats lived in a house or an apartment, whether they lived with other pets or whether they lived in different parts of the United States, was also taken into consideration.