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Thread: Esquire's Augmented Reality

  1. #1
    Завсегдатай rockzmom's Avatar
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    Esquire's Augmented Reality

    Esquire magazine’s December issue features video links imbedded within the magazine.
    It uses Maya 3D software, designers at Psyop, the digital folks at The Barbarian Group

    Here’s a link to the Esquire video explaining what they’re doing:
    http://www.youtube.com/watch?v=LGwHQwgBzSI

    Here is a link to how it was done (trying to find a video, this is all text and photos):
    http://www.esquire.com/the-side/feat...hnology-110909

    Here is a YouTube video someone made that contains most of the features of the magazine:
    http://www.youtube.com/watch?v=ft-Yq_NSW7Q
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  2. #2
    Завсегдатай Ramil's Avatar
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    Re: Esquire's Augmented Reality

    Yep, the 'Popular Mechanics' magazine introduced this technology in Russia in Septemper. I read the article about it. In theory it sounds promising but I'm afraid that this technology will be fully utilized by advertisement companies and entertainment industry (in its worst form).
    Send me a PM if you need me.

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