While the 2009 IIHF World Championship is coming The IIHF web-site posts the "Power Ranking"

I am confused in understanding the line of April 22
5. FINLAND
Like a certain car company not named Skoda, we try harder.
I am sure that Skoda is really not the car company which can be related to Finland.
What is the car company referred to?
Can somebody read underlines and explain the idea?
Or maybe they just use "not named Skoda" to eliminate any possibility to perceive the commercial advertisement of the main sponsor in these joying lines?