Туалет -- лицо хозяйки!


Okay, that one's hilariously bad! (It was a slogan for "Harpic" -- some kind of cleanser for toilets, bathtubs, sinks, etc.)

But I don't understand why some of these are considered идиотский. For example, what's wrong with "О, как освежает"? (The slogan for Очаково, which brews beer and kvas.) To my English-speaking ears, "Oh, how it refreshes!" seems like a good slogan for a beverage. (Coca-Cola famously used "The pause that refreshes" for 50 or 60 years, if I'm not mistaken.) Is the problem here that it sounds uncolloquial to use the verb освежать/освежить in this way?

And У ваших бегемотиков не болят животики ("Your little hippopotamuses don't have tummy-aches"), which apparently advertises stomach-medicine for babies, seems rather cute. I assume that the ads have cartoon hippos as a mascot for the brand, with Mama Hippo giving medicine to Baby Hippo, or something like that? Anyway, if Budweiser can (very) successfully use CGI frogs as a mascot to sell beer, I don't think it's necessarily "idiotic" to use hippos as a mascot for baby-medicine.