Well. There's a painter John Lurie who draws weird pictures like thisOriginally Posted by basurero
And there're guys who like editing pictures with Photoshop to make them funny. So one of them took this JL's picture
and replace the word "Surprise!" with "Превед!" which is distorted привет
People found that picture funny and it became very popular so people created sites and communities dedicated to превед like this
http://community.livejournal.com/ru_preved/
Other JL's pictures you can find on his site
http://www.strangeandbeautiful.com/art/index.html