качество о ринфер

I am making an exercise of audio about the use of taxi. Then in the way of saying: Let's take a quantity as an example. качество о ринфер is said, better, I hear. But ринфер I find in many places in the web but not in dictionaries nor its meaning. It is in the following link
Урок3 Давайте послушаем in 4:05
http://www.gwu.edu/~slavic/golosa/audio/audio2-4e.htm
Can you help me? Thanks.

He says В качестве ОРИЕНТИРА - as a reference point

No it is В качестве ориентира

Thank you.