стоит пометка

У меня стоит пометка напомнить Вам о том, что стоит оплатить дорожный налог, иначе будет штраф.

Here is стоить или стоять?

стоит пометка - this is from стоять.

стоит оплатить - this is from стоить.

Note that the stress is different.

How is translated?

I have a note to remind you that you must pay the road tax. Otherwise you will be fined.

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Originally Posted by Antonio1986

У меня стоит пометка напомнить Вам о том, что стоит оплатить дорожный налог, иначе будет штраф.

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Hmmm... can some носитель русского explain how the meaning would change if we replace the first стоит with есть (or simply drop it and use no verb), and the second стоит with надо or следует?

I'm especially interested in the second part of the question -- I mean, to my English-speaking mind, it would seem more natural to use стоит in cases where one has a CHOICE whether to pay money or not.

E.g., "когда не стоит покупать страховку?" ("When is it not worth[while] buying insurance?") -- but when I see the phrase "оплатить налог," I automatically think НАДО! It is not merely "advisable" or "a good idea," but "mandatory," right?

P.S. As an English note, "worth" and "worthwhile" can be considered synonyms when they are used as adjectives IN THE PREDICATE POSITION, as above.

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I mean, to my English-speaking mind, it would seem more natural to use стоит in cases where one has a CHOICE whether to pay money or not.

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You are right that "стоит" is more like "you should"/"it is good idea to...". But I see nothing unnatural in "you should pay taxes, otherwise there will be penalization" (at least in russian). It sounds absolutely ok. Every "should" has it's "otherwise". :)
So, replacements you are talking about, have no significant effect.
P.S.
Moreover, "should"-words (следует/хорошо бы) can be polite replacements for "must"-words (должны/обязаны).

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Originally Posted by Throbert McGee

I mean, to my English-speaking mind, it would seem more natural to use стоит in cases where one has a CHOICE whether to pay money or not.
E.g., "когда не стоит покупать страховку?" ("When is it not worth[while] buying insurance?") -- but when I see the phrase "оплатить налог," I automatically think НАДО! It is not merely "advisable" or "a good idea," but "mandatory," right?

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Right. That «сто́ит» sounds too delicate for me too. I’d use «необходимо» or «следует» instead. IMHO.

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Originally Posted by Throbert McGee

Hmmm... can some носитель русского explain how the meaning would change if we replace the first стоит with есть (or simply drop it and use no verb)

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Nothing would change. «Стои́т» here sounds very natural, but other variants are OK too.

@Throbert McGee

There is a very interesting collocation in Russian:

настоятельно рекомендовать

I'd say it'd fit right in perfectly :)

Not too firm, but not too soft either. All in all it gives a good sense that there'll be repercussions if you don't do what's been recommended.

As for the original sentence:

Any Russian speaker will understand that this стоит doesn't really mean "should" but "must" in that sentence. It's just general politeness in there. A kind of euphemism if you will. Replace a strong word with a softer one, but still deliver the message of the strong word between the lines.