Thread: both ... and ...

Originally Posted by alexei90

This sounds a little better, but the sentence overall does sound quite odd. I can't put my finger on it.

Может, двоеточие поможет?

In our company we believe in both: the power of ideas and in the significant difficulty of applying them to business operations.

Originally Posted by Lampada

Может, двоеточие поможет?

In our company we believe in both: the power of ideas and in the significant difficulty of applying them to business operations.

Ну, нет. Там это не необходимо.

It just sounds like something that no one would ever say, even in business. The significant difficulty of applying ideas to business operations? It's just fluff. Also, the sentence states that the company has a belief in this statement, which is awkward. Remove the other part and you get this:

In our company we believe in the significant difficulty of applying the power of ideas to business operations.

Yes, that's worse, and makes even less sense. Sounds like some bull from this company's PR (Public Relations) department. XD

I know, I'm overanalyzing it, but that's what I'm referring to when I say "it sounds odd." The sentence itself is correct though in terms of grammar.